Blog/News

CAN YOUR WEBSITE BE MORE PRODUCTIVE?

As the new year begins, marketing strategies should be critiqued. Consider these insights to stir some fresh thinking. Who exactly is visiting your site? There are 4 types of people who visit websites: [1] Random strangers [2] Quality prospects -- the people we try to...

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Lessons learned from Shake Shack and Danny Meyer

  Article originally seen on...Editor’s Note: Welcome to “Eye Catching: Let's Chat,” a blog series featuring contributions from members of the ophthalmic community. These blogs are an opportunity for ophthalmic bloggers to engage with readers with about a topic that...

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IS YOUR PRACTICE BETTER NOW THAN ONE YEAR AGO?

A new year is a new beginning - a time for review and preview. What do we want and how can we make it so? Consider these questions as you look ahead to 2018. Also, recall what you were thinking this time last year, looking ahead to 2017. Following the questions are...

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GET NEW EQUIPMENT; DEDUCT THE ENTIRE COST

An extraordinary tax reduction opportunity is again available for American businesses. Every year the US Congress approves section 179 of the IRS Tax code that provides a significant business tax deduction. In one sentence -- Rather than depreciating the acquisition...

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PRODUCT WARRANTIES, SERVICE CONTRACTS — TRUST BUT VERIFY

PRODUCT WARRANTIES, SERVICE CONTRACTS -- TRUST BUT VERIFY When you purchase or lease equipment for your medical practice, it is supposed to work and be fit for its intended purpose. These words are more than just common sense, they are also “implied warranties”...

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MY EYE DOCTOR IS THE BEST BECAUSE

MY EYE DOCTOR IS THE BEST BECAUSE Why so? What causes people to say their eye doctor is best? And what people? Patients? Employees? Neighbors? Family? Friends? Colleagues? What are the essential ingredients to people endorsing and recommending their eye doctor?...

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CYBER SECURITY BEST PRACTICE #1 FOR YOUR BUSINESS

CYBER SECURITY BEST PRACTICE #1 FOR YOUR BUSINESS The fundamental cyber security best practice is to cultivate a cyber smart culture within your business and among your people. Technology is booming everywhere. Almost hourly, we design new and better time saving,...

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