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MY EYE DOCTOR IS THE BEST BECAUSE

MY EYE DOCTOR IS THE BEST BECAUSE Why so? What causes people to say their eye doctor is best? And what people? Patients? Employees? Neighbors? Family? Friends? Colleagues? What are the essential ingredients to people endorsing and recommending their eye doctor?...

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CYBER SECURITY BEST PRACTICE #1 FOR YOUR BUSINESS

CYBER SECURITY BEST PRACTICE #1 FOR YOUR BUSINESS The fundamental cyber security best practice is to cultivate a cyber smart culture within your business and among your people. Technology is booming everywhere. Almost hourly, we design new and better time saving,...

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Be A Better Buyer — Part 3 of 4

Are you a good buyer? How so? How do you make buying decisions? What’s important to you? Have you brands and products you repeatedly use? How open are you to a new idea, brand or product? What causes this loyalty? Think like a buyer for a moment and accept that there...

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BE A BETTER BUYER – PART 2 of 4

Are you purchasing exactly what you want, or being sold what someone wants to sell? This article is a continuation of the article, Be a Better Buyer, in which we encouraged purchasers to be more discriminating and to demand more from their suppliers, more than just a...

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Be a Better Buyer — Part 4 — IRS Section 179

An extraordinary tax reduction opportunity, section 179, is yet again available for American businesses, and more specifically, small businesses. Every year the US Congress approves section 179 of the IRS Tax code which provides a significant business tax deduction....

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PRICE IS ONLY PART OF COST

The lowest priced item can be the most expensive. Include these 8 cost factors as part of your new equipment purchase decision. [1] Lifetime Maintenance How often does the machine need to be serviced? How long does the servicing take? What will it cost? [2]...

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WHAT I WANT WHEN CALLING CUSTOMER SERVICE

When I call customer service, I want someone to actually speak with me and [1] to be patient; to listen and understand [2] to be knowledgeable [3] to speak a “to-do” language – tell me what they can and will do, rather than what they cannot. [4] to be clear in what...

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