by Dale Brodsky | Jul 10, 2017 | News
PRODUCT WARRANTIES, SERVICE CONTRACTS — TRUST BUT VERIFY When you purchase or lease equipment for your medical practice, it is supposed to work and be fit for its intended purpose. These words are more than just common sense, they are also “implied warranties”...
by Dale Brodsky | Jun 30, 2017 | News
MY EYE DOCTOR IS THE BEST BECAUSE Why so? What causes people to say their eye doctor is best? And what people? Patients? Employees? Neighbors? Family? Friends? Colleagues? What are the essential ingredients to people endorsing and recommending their eye doctor?...
by Dale Brodsky | Jun 23, 2017 | News
CYBER SECURITY BEST PRACTICE #1 FOR YOUR BUSINESS The fundamental cyber security best practice is to cultivate a cyber smart culture within your business and among your people. Technology is booming everywhere. Almost hourly, we design new and better time saving,...
by Dale Brodsky | Jun 19, 2017 | News
HIPAA AND THE WINDOWS OPERATING SYSTEMS: XP, VISTA, 7, 8 AND 10 Microsoft operating systems continue to evolve. The new ones replace the old ones and eventually, support of the old ones stops. When no longer supported, they are defenseless to current threats,...
by Dale Brodsky | Jun 12, 2017 | News
Selecting an ophthalmic imaging system today needs to include cyber security and ongoing support, in addition to features and benefits. Having been through many of these discussions, I’m pleased to share 10 questions to enhance your decision making. [1] Does it...
by Dale Brodsky | Feb 27, 2017 | News
Are you a good buyer? How so? How do you make buying decisions? What’s important to you? Have you brands and products you repeatedly use? How open are you to a new idea, brand or product? What causes this loyalty? Think like a buyer for a moment and accept that there...
