Be A Better Buyer — Part 3 of 4

Are you a good buyer? How so? How do you make buying decisions? What’s important to you? Have you brands and products you repeatedly use? How open are you to a new idea, brand or product? What causes this loyalty? Think like a buyer for a moment and accept that there...

BE A BETTER BUYER – PART 2 of 4

Are you purchasing exactly what you want, or being sold what someone wants to sell? This article is a continuation of the article, Be a Better Buyer, in which we encouraged purchasers to be more discriminating and to demand more from their suppliers, more than just a...

BE A BETTER BUYER

Much is written today about better sales and marketing, but have you read much about how to be a better buyer? There is more to the transaction than just price, right? What else matters when making a purchase? Here’s an initial list for your consideration and please...