In line with Google’s recent algorithm change to reward mobile optimized websites with higher rankings in search engine queries, the American Academy of Ophthalmology has recently revealed its new, state-of-the-art, responsive web design at

Designed to help meet the ophthalmic educational needs of member physicians, office staff and the general public, the new website provides access to the latest medical guidance surrounding high quality eye care in patients at any place or time.

The site has undergone extensive usability testing and interviews with member physicians, to offer a personalized user experience that includes a simple login; easy management of Academy membership; effective tracking of industry news and several other learning tools and resources.

To view the full press release, which includes a summary of’s new features, visit