by Dale Brodsky | Feb 27, 2017 | News
Are you a good buyer? How so? How do you make buying decisions? What’s important to you? Have you brands and products you repeatedly use? How open are you to a new idea, brand or product? What causes this loyalty? Think like a buyer for a moment and accept that there...
by Dale Brodsky | Dec 13, 2016 | News
Are you purchasing exactly what you want, or being sold what someone wants to sell? This article is a continuation of the article, Be a Better Buyer, in which we encouraged purchasers to be more discriminating and to demand more from their suppliers, more than just a...
by Dale Brodsky | Sep 13, 2016 | News
When I call customer service, I want someone to actually speak with me and [1] to be patient; to listen and understand [2] to be knowledgeable [3] to speak a “to-do” language – tell me what they can and will do, rather than what they cannot. [4] to be clear in what...
by Dale Brodsky | May 26, 2016 | News
Much is written today about better sales and marketing, but have you read much about how to be a better buyer? There is more to the transaction than just price, right? What else matters when making a purchase? Here’s an initial list for your consideration and please...
by Dale Brodsky | Mar 21, 2016 | News
Would you agree that people within a group tend to act like the other people within that group? Perhaps you’ve noticed a difference in how people act at a church event, or at a pregame tailgate party, or when at work? The environment makes a difference in the...
