MY EYE DOCTOR IS THE BEST BECAUSE
MY EYE DOCTOR IS THE BEST BECAUSE Why so? What causes people to say their eye doctor is best? And what people? Patients? Employees? Neighbors? Family? Friends? Colleagues? What are the essential ingredients to people endorsing and recommending their eye doctor?...
CYBER SECURITY BEST PRACTICE #1 FOR YOUR BUSINESS
CYBER SECURITY BEST PRACTICE #1 FOR YOUR BUSINESS The fundamental cyber security best practice is to cultivate a cyber smart culture within your business and among your people. Technology is booming everywhere. Almost hourly, we design new and better time saving,...
HIPAA AND THE WINDOWS OPERATING SYSTEMS: XP, VISTA, 7, 8 AND 10
HIPAA AND THE WINDOWS OPERATING SYSTEMS: XP, VISTA, 7, 8 AND 10 Microsoft operating systems continue to evolve. The new ones replace the old ones and eventually, support of the old ones stops. When no longer supported, they are defenseless to current threats,...
OPHTHALMOLOGISTS: TEN QUESTIONS TO ASK WHEN SELECTING AN IMAGING PROVIDER
Selecting an ophthalmic imaging system today needs to include cyber security and ongoing support, in addition to features and benefits. Having been through many of these discussions, I’m pleased to share 10 questions to enhance your decision making. [1] Does it...
Be A Better Buyer — Part 3 of 4
Are you a good buyer? How so? How do you make buying decisions? What’s important to you? Have you brands and products you repeatedly use? How open are you to a new idea, brand or product? What causes this loyalty? Think like a buyer for a moment and accept that there...
BE A BETTER BUYER – PART 2 of 4
Are you purchasing exactly what you want, or being sold what someone wants to sell? This article is a continuation of the article, Be a Better Buyer, in which we encouraged purchasers to be more discriminating and to demand more from their suppliers, more than just a...
Be a Better Buyer — Part 4 — IRS Section 179
An extraordinary tax reduction opportunity, section 179, is yet again available for American businesses, and more specifically, small businesses. Every year the US Congress approves section 179 of the IRS Tax code which provides a significant business tax deduction....
22 QUESTIONS WHEN BUYING NEW OR USED OPHTHALMIC IMAGING EQUIPMENT
Acquiring a new piece of ophthalmic imaging equipment, whether new or used, is a risk reward event. New technology may have bugs in it and used equipment may have been over-used or abused. The desired reward is to provide enhanced value to patients and / or an...
PRICE IS ONLY PART OF COST
The lowest priced item can be the most expensive. Include these 8 cost factors as part of your new equipment purchase decision. [1] Lifetime Maintenance How often does the machine need to be serviced? How long does the servicing take? What will it cost? [2]...
WHAT I WANT WHEN CALLING CUSTOMER SERVICE
When I call customer service, I want someone to actually speak with me and [1] to be patient; to listen and understand [2] to be knowledgeable [3] to speak a “to-do” language – tell me what they can and will do, rather than what they cannot. [4] to be clear in what...